THIS FORM GIVES ME A WINDOW INTO WHO YOU ARE + WHAT YOU ARE ABOUT. IT IS A PERSONAL UNCOVERING OF YOUR VALUES, VOICE + VISION AND SHOULD BE APPROACHED WITH TIME TO REFLECT + PONDER.

what do you want your brand to be *known* for—not just what you sell, but what people *feel* when they interact with your brand?

think ... sensory full-body experience, a nostalgic memory, a feeling of belonging -- lean into your senses as you answer.

what are 5 words that represent your business?

what do you *actually* want this business to become? not the version that’s just “working”—but the one that awakens your senses, energizes you /your team, and makes people feel something real.

what is working really well right now?

celebrate your wins, no matter how small!

what are you continuing right now that no longer fits? what do you feel in your gut is out of alignment right now?

these growth edges help clarify doorways for growth.

describe your ideal customer / client. what is their lifestyle, what are their rhythms, what are they craving from your offerings?

What is the most limiting belief about your own worth that is currently holding you back from scaling your business to the next level, and how does this belief manifest physically in your body?

Imagine your brand could speak without needing to be liked. Without trying to compete. Without trying to prove it's worth someone’s money, attention, or loyalty. What would it say? How would it feel?

Now—what if your brand trusted itself fully? What would its tone sound like? What would its message be in one simple, clear sentence? What emotion would it evoke?

in your field, what would it look like to set yourself apart?

what inspires you visually?

how do your products currently stand out from others in the market?

What makes them unique or special in the eyes of your customers? Are there qualities, stories, or features you believe set your offerings apart? Have you taken time to explore local / online competitors to evaluate your current market position?

tell me about 2-3 brands that inspire you. what about their digital presence / visual story / aesthetic inspire you?

now tell me about 2-3 brands that you DISLIKE. what about their digital presence / visual story / aesthetic leaves a bad taste in your mouth??

what do you hope to achieve from our collaboration?

if you have any visual inspiration saved, please share it here!

is there any additional information you'd like me to know prior to the next phase?